It's Brilliant Neal!
No, seriously, DJ has set up a bunch of "presets" that you can use to process your photos. I have the set for Bridge that was bought before the Lightroom ones came out (can't log back in to get the Lightroom ones for some reason....

) so I really can't comment on how they translated to Lightroom.
For bridge, I found that the presets were a good start to work from. Basically, I would view my photos in the "Lightbox" view - select the ones that were shot under the same lighting conditions, CTRL + Click (right click for PC users) and select one of the brilliant presets. This would update the photos selected within seconds. Then you can see pretty quickly which ones work for that photo and which ones don't.
In terms of "batch processing" images, the Brilliant Presets were very helpful. I believe there were 22 of them so there is lots of choice and variation.
And remember, you can pick one that you like, tweak it and save your own presets.
I hope this helped!
trevor.