Great book. I have it on audio, but now I want it in book form so that I can use it as a reference book. It's written in short story format - kind of like Uncle John's Bathroom Reader, or Chicken Soup for the Soul, but this book is full of business stories and ideas.

There are sooo many ideas and stories jam packed into this book that it should not be read through all at once. It could be used as a daily meditation journal, or a business idea of the day program. It talks in common sense and plain language about ways to improve your business and to think critically about your marketing. If you buy this book, read it carefully, and think about how it can apply to your business - I'm pretty sure you'll get more than your money's worth.