I've been desperately trying to come up with a new font for my name, which up until this point has always been my logo.
I have changed the font occasionally in the past but the black and grey has always remained constant, except when using a black background. Then I use white and grey.
This is my current logo.
It's nice, but I think it's a bit boring.

Here is one I'm considering. I really like this one a lot, but my concern is that it's not elegant enough.

My other question is do I just continue to use my company name as my logo, or should I encorporate some type of design too.
I'm thinking of this in regards to letterhead and copyright logos.
If I just use my company name, would I type out the whole name (and therefor logo) on each copyrighted image, or a shortform like "JI"
I would really appreciate any advice or recommendations that any of you have.
Thanks so much
Jen