QUOTE(Scarlett @ March 7 2007, 09:16 PM) [snapback]92287[/snapback]
Cool book, I'll have to check it out. Last night at the PUG everyone was saying how cool it was that my hot pink high heels matched my website. That's exactly why I bought them. It's all about branding right? ha! I've started wearing them now when I meet with brides!
This is part of the message of the book - your branding only begins with your colors and logo and such. It's an extension of yourself and your personality and your style.
QUOTE(Jules @ March 7 2007, 09:33 PM) [snapback]92300[/snapback]
Mmmmm, my true self is a real mess. Good thing I'm lousy at branding!

I think this book would be especially good for someone who's struggling with the idea of branding. Instead of focusing on the messy side of you, figure out a way to make it part of your brand. For example, people have turned an attitude that alone would have been considered overwhelmingly rude or seemingly boring and made it part of their brand. Put it together in the whole package and somehow it works.
QUOTE(Brandi Brown @ March 7 2007, 09:51 PM) [snapback]92312[/snapback]
thanks karen!! I just went out and reserved it at the library.
we still need to get these kiddos together someday soon!!
chat soon,
Brandi
Let me know what you think about it, brandi. I hope everyone finds it as enlightening as I did. My reading time is sparse these days, so anything that keeps my attention had got to have some useful information.
And I sent you a pm about the playdate. Let me know what days are good for you!