I'm a family and child photographer, and I'm getting ready to start my newsletter in about a week or a little more. I'd like to highlight a limited-time promotional deal in my first issue.

I've gotten some ideas from others here that I might use, and I'm wondering if anyone else has anything to contribute. Any ideas that have worked for you in the past? Anything you'd avoid?

Thanks for the help!

Aaron

Half off sesions! I did that as a laucnhing sale of my new website and new name, I offered only a limited amount of spots and people jumped on it like hungry hyenas!

+1000

I totally agree with this. Now I don't really do portrait sessions, but when bookings slow down for weddings, I'll drop a 10% discount for the first 3-5 couples that respond. I've found this gets a huge influx in client meetings and bookings

Thanks for the idea.

My session price is already ridiculously low, so I might do something like offering a complimentary print, or something along those lines.

Anyone else?

I've done 2 for 1 print sales with great results. One to keep and one to gift! A great promo since our print costs aren't that high, and you're already doing the work when they order one. Just change the quantity to two, send off your order, and receive happy go lucky clients.

Also try hitting up past clients with a referral special or reorder special. Holidays are over, tax refunds are hitting people's pockets, and (at least in California) spring is in the air! You can help the buzz spread by offering a discounted reprints when people book with you. Reach three referred bookings from the same person, give them a free session or some other yummy incentive.

I'm about to launch my new website and blog, and am working up some promo for that as we speak. I'll let you know when I get it all dialed in!