I found this interactive feature on the Wall Street Journal's website via David Hobby's Strobist blog. The behind the scenes videos give a glimpse into the simplicity of the photo sessions related to this project.
When watching Kenneth Cole's video he made this statement regarding an idea he had to get his company off the ground:
"The best solution is rarely the most expensive, it's almost always the most creative."
I thought this was a really good thought to keep in mind in our business where it's easy to feel the pressure to always own the latest and greatest gear!
I hope everyone has a great weekend!!