QUOTE(k.c. ferrill @ March 1 2007, 05:25 PM) [snapback]88439[/snapback]
1 side equals 1 page.
2 pages equal 1 spread.
I've worked with a lot of designers and advertising companies and this has always been the terminology. Luckily we very seldom have to design in signatures. Peoples eyes gloss over when you try to explain that to them.
kc
I concur (in my best LDC voice). Or maybe I should just write "+1"
No one even knows what a printer spread is, let alone a signature. And the one I hated is trying to explain why the pages in the middle are trimmed more than the pages at the beginning and ends. Luckily, most people never knew and if they did, they didn't care.
I'm just glad I never had to write "stripper" for a job description.

Remember rubylith?