Bellissima
February 26 2007, 08:20 AM
keith, for wiw, you may want to think about what has changed.
why has what worked, stopped working.
most likely this is a multiple part answer. i don't think it will be any one thing. you did change some things, and all together you may be seeing the effects...
new website
no knot
different price (lower isn't always better)
your images look good. your site loads a little slow - i'm on a high speed line at work, ie, pc. the guys at big folio are amazing. give them a call and i'm sure ANY issues you may have will be resolved immediately.
what have you done to follow up with old clients? are they happy? is there anything else you might be able to do for them? the contact would be good, and if they are happy, ask them to refer you. period. ask them to refer you.
contact all the venues that you worked, and all the vendors that did the weddings you shot - a good reason to follow up with your old clients... ''dear bride, i was just looking through weddings from last year and i noticed, again, how beautiful your flowers were. who was your florist?" (for example). contact the florist and ask for a referal.
just some ideas. you need to remember that as much as we all think we are 'established', no one really knows who we are. you are constantly introducing your biz to new clients. you are constantly trying to be recognized by a new group of potential clients.
p.s. i love your branding.