I have been working hard on a Valentine's day promo, and sent out the newsletter today to around 200 clients/friends in my contact list.
The newsletter was sent out this morning (around 9:30 am) and since then I have already received numerous emails with excited clients and supportive friends.
The promo was simple: 50% off all orders placed through my new Online Ordering system.
And I have already received 3 orders since the newsletter went out.
I sent out a newsletter (my first) and it had the Main 'article' as the promo.
I kept it short and sweet with a link that brings clients to the section of my blog that describes the promo in detail. Plus, I put a very narrow time frame on the special.
The other articles in the newsletter are snippets from my blog posts regarding V-Day.
I simply highlighted the first portion of my blog post and then linked directly to the blog post if they wanted to read more.
What is amazing to me is the fact that within such a short amount of time, my clients (45% of then according to my Constant Contact stats) have read the newsletter & blog and my blog stats have jumped up for today.
Here's a screen shot of my blog stats (captured at 1pm CST) -
That's so cool!
I am going to be doing a lot more e-newsletters from now on.
It may not always turn into sales right away, but at least it will keep my clients informed and excited about what I am up to. The response has been wonderful, and I am so giddy that my clients love it!
Just thought I'd share this to inspire you all.
Check out my blog if you want to read my posts/promo.
And if you want to see the newsletter, send me your email address.
It's nothing big really, in fact you should just go to Constant Contact and try it out for free.
God Bless & Happy St. Valentine's Day!
