Here is after spending a lot of time thinkning about costs and using different types of calculations I came up with this packages. Please, tell my what do you think and if you think I am an idiot - you can tell that too in PM but don't expect us to be friends any more j/k.
I offer Zook Book as my fine art leather book. The prices are below. Do they make sense? You can say whatever makes sense to you, but I want to be able to sell this stuff.

base coverage $1650
base coverage is included in all packages
• 5 hours of photography
• fine art leather book
• online wedding slideshow
• dvd slideshow
• high resolution images on disk
• online gallery to order prints

A package $4700
• base coverage + extra 5 hours (10 hours total)
• engagement photo session + guest sign book + coffee table book
• $3150 album credit to buy 12x12, 40 page book

B package $3700
• base coverage + extra 3 hours (8 hours total)
• engagement photo session + guest sign book
• $2150 album credit to buy 10x10, 30 page book

C package $3000
• base coverage
• $1350 album credit to buy 8x8, 20 page book

albums____________________cover 1 side
12x12 fine art leather book____$550 $65
10x10 fine art leather book____$500 $55
8x8 fine art leather book______$450 $45

engagement photo session $350
• up to 2 hours on location
• high resolution images on disk
• DVD + online slideshow
• online gallery to order prints

7x7 guest sign book $200
20 pages, glossy cover, varnish finish

7x7 coffee table book $200
20 pages, glossy cover, varnish finish

I'd raise your bottom package by $500...and offer a special if you really think you need to

I'd also raise your guest sign in and coffee table book prices...double them at least

looks pretty good

what kind of special? Like e-session?



OK.
thanks.

like...if it's a last minute wedding, or you really need the dough...offer them a $500 discount. But don't mention it if they don't ask

I see. tricks...

I might suggest making the packages easier to understand. Maybe list the hours as the the package name. Do not add them up on the package description. just a thought.

And you wouldn't put in the size of album and number of pages - just the amount of the credit - because you are going to predesign a big album for everybody.

I don't know what prices are up there - but just for comparison, around here, your low-end package would have to be $2500 (and you couldn't sell a $400 sign-in book).

By the way, Illumi (Apollo Imagizing) offers landscape sign-in books that are very inexpensive and made the same way Asuka are.