Click the link to see the free e-book....
http://sethgodin.typepad.com/seths_blog/fi...isanexpert2.pdf

Thanks for the ebook link Anne! Looks good from my swift perusal. I love it when folks share their best ideas. Like you just did! =)

Wow, Thank's for sharing that Anne!!!!
Candy

"Everyone's an expert" -- that's pretty much OSP, right?

Good post Anne.

BTW...thanks to a nice plug from my new friend Matt Kloskowski , my page rank is now up to 4. And I have yet to embark on a true SEO effort...

Thanks for the link, Anne!

Man Dan, Wish I could just get Matt Kloskowski to rock the houski and pimp my page! How'd you do it?

Leann

No offense to Anne -

But I downloaded the book and read it. It is just one big advertisement for Squidoo.

Dumb luck!

I started www.Dailyphototips.com last May -- kind of a pet project to see if I could do something that would challenge me to constantly keep learning about photography -- I plugged Matt's book back when it was first published and lo and behold, 6 weeks later, he plugged my site on (his) lightroomkillertips.com site. I've managed to get link-backs from a number of cool sites. The crazy thing is...I only soft-launched the site...I haven't really promoted the it yet. I'm almost at my 300th post on that site -- pretty crazy -- I still have a long way to go if I'm gonna move it beyond pet project. I added a subscription component the other day and I'm getting hits from all over the globe. Kinda scary...people are actually paying attention to me...my siblings in my big Irish Catholic family would never believe it!

I found that too.... but even a thorn has a rose.... here's my "review"

The first few sections are all about how the web has changed from being a place to browse, but not neccessarily a place to shop. Then Seth transitions into talking about how the web is involving into a marketplace of meaning where people feel more comfortable buying because they can view recommendations and read reviews. He goes on further to talk about consolidating the "best of" content by creating "lenses" (I'm still not happy with this word choice, but I understand where he's coming from.) In the end, you may feel a little like you were just sold a commercial on why you should go and create more content on Squidoo, and if you don't sign up to add your own content, you may just be tempted to end up using Squidoo to find yourself a better espresso machine.

How does this apply to your business? The underlying message here is to provide valuable and searchable information through a blog, website, or "lens" so that people who are searching for information about you or your business regard you as an expert in one area or another. Let's face it, in this age of Googling, it's highly likely that your future clients are googling your name to see if anything bad or good has been said about you online, and you might as well find a way to control that content rather than letting it randomly find the client. Clients are probably googling to find some of your other clients too! People want to know who they can trust, and part of that is by listening to what other people have to say about you, or by getting to know you more personally and what you (or your business) stands for. Which brings us back to why word-of-mouth marketing is so important for your business.

Squidoo is free, so I don't think you can blame him too much for publicizing it.

And this isn't really a new idea - it's just that the time of the portal has actually come back. And fotoVerite is exactly that.

The real problem with something like this is making sure it stays current and accurate. fotoVerite will be updated every day. That's a major commitment.

I'll vouch for that!

pardon my ignorance.... what is "Squidoo"??

Go to Squidoo.com and find out! (It's a way to create web "authority" pages with info an links about specific subjects.)

I couldn't figure out why "Squidoo" until I realized it was the idea of a squid's many tentacles - and that it is much better than Octapoo.

Unfortunately, they mostly end up as pages filled with uninteresting Google Adwords ads and affiliate links.

I tried Octopoo once . . . . . it was kinda funky tasting.

LOL!! John - I do believe that's the first joke I've ever seen you crack on OSP.


ROFLOL!!!! Not your first joke Brent.