How important do you think web marketing is to your business? I am trying to decide if I want to take my flash site and convert it into html, so it can be optimized...I'm hesitant becase it will lose some of its aesthetic value. For example, I'll have to take my beginning flash movie and make it small and insert it into my interface. Also, my gallery will not have the flow that it does now...
Is it worth it to lose some of the frills to achieve more functionality? Or should I stick with the pleasing aesthetic which people seem to be absolutely moved by?
What do you think? I suppose more traffic doesn't necessarily mean more business, but it would definitely mean more exposure...
Interested in your comments.
Ciao! mj