QUOTE(Alisha @ January 6 2007, 06:55 PM) [snapback]42888[/snapback]
What if you have a 2006 bride who all of the sudden wants a graphi album and a 2007 projected bride that does not? That doesn't seem very fair if your projected numbers are the same.
After having read through numerous posts on similar topics, for what it's worth, I think my ordering system may be one of the reasons we don't have problems like this. As far as I know, i don't think here in the UK that i'm the only one doing this, I think maybe it's the UK customer that shops slightly different to the US customer, heres what I do.
I have found that the UK client wants to book the full package there and then, not just book the photographer and then at a later date decide on what album they are going to have, they walk away from the studio knowing what they have just ordered.
A customer comes in for a consultation, views what we have on offer, we have seperate price lists depending on what year they are getting married, we are taking bookings now for 2009, those price lists take into account an approximate 5% increase per year by the manufacturers, our yearly increase and VAT. Once our customer decides on a package we explain that they can always upgrade their package, but not downgrade it. If they want to downgrade to a cheaper style album then the cost remains the same. This allows us to budget for the future, encourages the client not not start changing their minds. If they upgrade then the cost is what our printed advertised prices are at the time they decide they want to upgrade.
Using this principle if our cost prices have increased, then we ultimately don't lose out.
We have adopted this policy for the last 3.5 years and have not found anyone who has a problem with it. With this plan in mind, we notify Graphi of anyone booking a Graphi album as soon as they have paid their booking fee and left the studio.
What we normally find is that almost everyone increases the number of pages. One of our selling niches is to encourage the client to book the lowest number of pages (30), knowing full well that they will end up with a 40-50 page album, once we get to the design stage. They go away from the consultation feeling well pleased because we've not tried to pressue sell. It's a win win situation.
Before anyone queries, what about the bookings you don't get, they might not like your way, in the last 2 years the only 3 brides that did not book were the ones who couldn't afford it. I've even had a bride just recently booked, ringing round friends and relatives asking for if they will buy our gift certificates for her weding present so she can book one of our top end packages!
I would say that 98% of the albums we sell are Graphi, I for one definately hope they keep up with the discounts, but even if they don't, my customers love them, I love them, and i'll stick with them.
Carl