There have been a few discussions of bridal show take-aways and general info packets on here... I realize the importance of getting a little something more into the bride's hands (other than a b-card) at a show because after she gets home with her bag of goods she may not remember me or my booth. But I also get that as a photographer I should be communicating/hooking them primarily through images and don't want to hand out a written book

If I were to make a brochure/booklet, what kind of info is neccessary, and when does it become too much information? I am struggling to find the balance. I would love to hear from people who have done shows esp., but please chime in if you do anything with printed materials.

I think a small brochure isn't a bad idea, as long as it is unique. You gotta make it something they'll remember who they got it from. Don't take some files to Kinko's and have them fold'n staple you up a brochure. Use an arts and crafts store, find some fabric, ribbon, etc. Make a little gift box, put tissue in it and place your brochure, or even just your biz card, inside. Do handwritten notes thanking them for visiting you today and you look forward to hearing from them. Include something they could maybe find useful in their wedding planning, even if they don't book you. Pass those out at your booth, tell them to wait until they get home to open, and the intrigue will last all day. Maybe even find some little dolls, or a beanie baby, or some cute little trinket. Do a slideshow and put it on a DVD with a cool label. All you need to do is make sure they remember and distinguish you from everyone else after they have left the show.

Thanks Chris! I love the idea of putting the info in a box like a gift, and the hand written note! The wheels are turning in my head now...

printed materials are a dime a dozen...

give out a DVD showcasing your work... Take about 50 with you only hand them out to people where you are available. Still bring the cards or printed material.. this is just a bonus ... Explain to them that when you hand the disc to them that it is important they watch this. Give a blanket reason as well as showcasing your work reason.. for example... "make sure you watch this DVD it will give you a lot of great ideas"

Below is a link to view what I burnt to a disc. on the cover of the disc was a photo and my contact info...

http://slideshow.mattmcgrawphotography.com/yearinreview2007/

Thanks Matt - I like the DVD idea, and yours looks great! I am wondering how you packaged these... a regular case, a paper sleeve????

I've been thinking more about Chris' idea of favors, and I like that - I know it's extra expense, but I think it would help people remember me. I'm having a hard time coming up with something unique (and relevant) that is affordable. Does anyone have any ideas or examples from their own shows of favors?