I tell you what, it was a tough decision to pour as much as I did into the production of the DVD but I'm so glad that I did. My goal was to create something that wasn't a cure for insomnia which, regrettably, many educational products in all industries can be.
I mean, you just can't sex up f-stops!
I watched just about every photo video I could get my hands on for about 3 or 4 months and took notes.
I came up with kind of a top 10 things I wanted to make sure this DVD did not turn into.
#1 - Don't stand in a studio surrounded by softboxes with a camera around my neck talking about techno jargon.
#2 - Don't use half naked 16 year old girls and continue to touch them every second you can with plenty of gratuitous slow panning shots up and down her body.
#3 - Don't use corporate employee training video royalty free music.
#4 - Don't walk people through the 87 gabillion essential lighting scenarios.
#5 - Don't turn it into a commercial for products.
#6 - Don't show what is possible with $10,000 worth of lighting gear and a platoon of assistants since most of us don't have that kind of resource to use.
#7 - Don't read from a cue card. (We didn't have a script which was good and bad at times. Meant I had to do a lot of retakes!)
#8 - Don't pack it with so much technical talk that it A) becomes boring and B) overwhelms people to the point they don't even try.
#9 - Let everyone know that I'm FAR more of a dork than I am a smooth talking legend in my own mind.
#10 - Make sure it is the best that I can make it. Sacrifice as much as possible for the sake of the DVD so folks will enjoy it and not regret it.
I too have spent a lot of money on educational things that just left me hanging or pissed off that I spent $300 or more on and got to watch a slide show and commercial for the next $300 product coming out next month or whatever. I've seen some that were really good too but you really had to cut through the chaff to find those. Workshops and DVDs are getting a bad rap these days because many are leaving folks underwhelmed.
So... I'm really, really, really happy that our whole crew brought something to all of you that you enjoy. That you are breathing a sigh of relief in the fact that you have not just plopped down hard earned money on yet another hyped up product that didn't deliver what you needed it to. A lot of people were involved in this so please know it just isn't something I did.
My beloved, Meghan, was key in the making of all of this. Keeping me on task and organized and motivated. When I saw the rough cut of the video I nearly killed the whole project. I couldn't see the finished product. She could. She kept me going.
Erik did whatever needed to be done behind the scenes. He took over a lot of the day to day operations over the 7 or 8 month period of shooting and editing and designing and all that.
Matthew and Lani and their crew kept the project moving forward and shot the video better than I ever expected.
Shane and Kelly at Soteria really jammed on special editing and DVD authoring. I can't even begin to tell you the technical problems we had and they poured so much into making sure it was right.
Cory brought the freakin' beats! Cory came to a workshop last year and offered beats for this project when I started talking about it. He is an amazing producer. He offered them for free but once they started making their way into the edit I knew that I should go to jail for grand theft beat stealing if he didn't get paid.
Noah was johnny on the spot with grip work during shooting.
My clients were fantastic and open to anything I needed. Cassie got a call from us at 8 am on a Saturday morning because a model we hired bailed on us at the last minute. She got up, packed a bag, and brought the awesome.
They probably deserve more credit than anything I did. I just ran my mouth and wrote checks!

Whoa. That turned into a big reply that I was not expecting.

Ummmm. Glad you got the DVD!
Go Triangle Circles!!!!! (inside joke for those who have seen it!)
Cheers,
Zack
http://www.OneLightWorkshop.com