Background:
My husband is a cinematographer and I am a photographer. We market ourselves as a team and separate. We have separate pricing and then couple earn a "double booking discount" when they book both of us together.
What's up:
Travis (my husband) recently redid his pricing and his packages vary on time and "enhancements". Enhancements are really cool things like save the date video, love story video, growing up montage, hd upgrade, etc. Each package is put together with enhancement credit. So the bigger the package, the more enhancements automatically included and then a credit to spend on what they want.
He would like me to do something similar. (in otherwise semi-ala carte) So my enhancements would be ...guest book, engagement album, invite design, save the date design, diva session with album (boudoir), rehearsal coverage, thank you cards, trash the dress etc.
However I am stuck because there is another philosophy that says don't offer everything ala carte because those "enhancements" will move them up to a higher package. In fact, Charles Lewis says no ala carte whatsoever. So that they have to give up stuff" to save money.
So I know this could go both ways but what is your $.02?
Candice
