I'm almost finished with Predictably Irrational by Dan Ariely, which is a great "behavioral economics" book (think Freakonomics) that explores how/why we make irrational decisions the way we do. Not only is it funny, but fascinating, and the things they discovered are useful for determining pricing/packages for our business.

Anyone else read this one?

My fiancee is reading this book right now. I actually head the author on NPR a few weeks ago and recommended it to him (although I haven't read it yet) He loves it and talks about it after every chapter! Sounds like a great all around read for anyone with a business. I want to read it next!

I finally finished it (takes a while with the two little ones around) and really did love the book. I has great business application, and the author is quite funny - I found myself laughing out loud at least twice a chapter. Not what you'd expect in an economics book. I loved it!