QUOTE(jmesser @ July 8 2008, 11:44 AM)

how far in do you have to read? I didn't make it past the first page.

You know how Experiment in Marketing became sort of a running joke that nobody would READ the entire thread?
That thread is from like 4 years ago. You have to read it to realize people are replying FOUR YEARS LATER as if it was written yesterday.