QUOTE(Bellissima @ June 30 2008, 11:25 AM)

posted in your other thread...
it's WAY cheaper (and you'll get better results) by adding off camera flash, IMHO.
formals are shot at a smaller aperture to get the DOF you need. a fast prime is not the answer, especially when fast means a wide aperture. your DOF will be like 1/2 inch - ok, that's an exaggeration, but if you are following me, you'll get my point.
i wish i could show this in person. you will never shoot formals without that flash high up on a lightstand right next to you again. i swear. straight out of the camera, perfect exposure and razor sharp... i'd guarantee it with a kit lens.

+1
JAC, you might just need to have your lens examined by Canon. There's no reason for it to be unacceptably soft at any point in its range.
Also, what camera body are you using? When discussing focal lengths it's important to know what crop factor you're dealing with. One man's 50mm is another man's 80mm, if you catch my drift

Actually, the only thing I ever use my 24-70 for during a wedding is the family formal portraits. Besides that it sits in the camera bag all day. I shoot a 1D Mark 3 (1.3x crop factor) so it's actually about a 30-90. I try to keep the effective focal length to between 35mm and 50mm to avoid wide angle and perspective distortion. Aperture is at least f/5.6 (8.0 preferably). In a dark church, it's on a tripod with the shutter dragged down to 1/4" or so to suck up the ambient light in the background, with an umbrella on a Lumedyne light set 1 or 1 1/2 stops over the background for fill in the eyes and color.
I use a rotating bracket on the tripod so I can quickly switch between landscape and portrait orientations, and I like the zoom so I can create 3 different crops of each orientation (one for full frame wide, one for 5x7 and 8x10 cropping, and one close-up). Since I can't change the cropping with a prime without moving the tripod, I've got to use a zoom so I can finish expediently.
I don't think getting a wide prime is the best answer...you shouldn't have any problem with the 24-70, and if you are, it's either a defective lens or some other technical issue.
Basically, there are 3 things that can cause "softness" in an image.
1) Bad/cheap glass
2) Camera shake (are you using a tripod? If not are you able to follow the 1/focal length rule?)
3) Poor or broken focusing
Can you post some example images so we can see which one of these three is causing your problem?
Warm Regards,
Matt