QUOTE(Damon @ June 24 2008, 03:25 PM)
Maybe we're getting our lines crossed but you didn't say anything about the "bonus" strategy in the original post.
i didn't - melody mentioned that. which reinforced that some things - namely macs - don't go on sale.
i was hoping to stir a discussion.
and remind people that there is more than one way to increase their perceived value.
of course, lowering prices is always an option. i'm running a sale right now on sessions that i've never done before. they are pricey because i want to limit them. to generate interest, i put them 'on sale'. to close the deal, i can offer a bonus.
all i'm saying is that before you lower your price,
which takes money out of your pocket, think about offering additional items that the client wants.
i regularly will print hundreds of dollars of prints at no charge for a client when they order their album. it's my way of thanking them for a very large order. i do include an invoice so that they know what the value of the prints are. sometimes a client needs to cut down a book by a few pages. i will print their favorite print from the cut pages and mat and frame it for them. it makes them happy, i keep the sale and it costs little for the rave.
QUOTE(SarahBrownDowntown @ June 24 2008, 03:35 PM)
Sorry if this is beating a dead horse, but they do discount the price for students IN ADDITION to offering an iPod.
think BIGGER!the discount to a student, so that when they graduate, they keep a loyal client who will be able to afford more and buy at regular price.
the incentive isn't created by giving a BIGGER student discount, it's created by giving a bonus. this keeps money going to the bottom line.
this is kind of a marketing lesson in disguise.
BTW - i did get a discount of 3% off my mac for my biz - if it's a BIZ purchase you will receive the discount, too. you will need the appropriate tax numbers.
and said, snottily, no, bobbi doesnt give anything away..... (beyotch.)
