You probably have already figured it out (if you're buying clicks, I hope so!). If not, here is a handy spreadsheet: Click value measurement.
http://sethgodin.typepad.com/seths_blog/20...is_a_click.htmlYou probably have already figured it out (if you're buying clicks, I hope so!). If not, here is a handy spreadsheet: Click value measurement.
http://sethgodin.typepad.com/seths_blog/20...is_a_click.html