QUOTE(Jus Cowland @ June 9 2008, 10:55 AM)

I've got a couple questions actually.
1. I've noticed that with some photographers, they actually offer a photo credit in their package, pros & cons?
2. When and if I do decide to do this, how do you figure your cost? Say My high end package is $5k and I offer a $1k photo credit, how much should be my cost of the $1k?
3. Since I haven't purchased anything yet from any big printers, do you generally try to order in bulk to get the best deals or are their pricing structures such that there is no bulk?
4. Specialty prints and sizes, like storyboards, stretched canvas, etc. Can you share your experiences?
5. Do you prefer packages or ala'carte?
Thanks for your responses, I appreciate it!
Since I've got a goal of opening up shop by Jan 2009 I want to make sure I am investing in my business, but don't even know where to begin!
Hi Jus,
let me give you my thoughts.
We use print credit, and if we gave someone $500 of credit, and they ordered 10 10x8's, our cost would be around $20. But, this changes if they order larger prints, so the cost can fluctuate depending on the print sizes.
We stipulate that the credit is for print only. No gallery wraps, no invitation cards, etc. Just prints. The gallery wraps are popular when people are meeting with use, but strangely, they don't order them so much after the event. Cost?
But be careful, it is easy to get into the mind set that you can give away $1,000 of print credit and it might only cost you $40. But, remember that for every print that they get through your credit, it's one less print that they have to buy at full price! So you lose revenue.
That said, we find it to be a good closer.
Good luck.
Hugh