Marcia
November 11 2004, 10:13 AM
Hey Chris, Thanks for the welcome back!
You're right, free wi-fi is a definitely cheap way to enhance customer service and customer loyalty. I really think that in time to come more cities are going to have hot zones (San Francisco is vowing to be all hot according to some articles I have read this week) that will be free.
I have a similar story for you. There is a coffee house a block from me that I would go to with my laptop maybe 3 times a week and work there. I brought up free wi-fi with the owner several times who said she would look into it as she thought it might be a good idea. At the time, there was only one other place in Solvang to get fee-based wi-fi.
About the same time that the coffeehouse with the fee-based wi-fi decided to go free, my hangout brought in, you guessed it, pay to play! I asked why they decided on this and they said they needed to turn tables and thought they would lose business if they offered free wifi. Well, guess what, they lost my business to the place up the street that is always busy, not only with walk-ins, but the tables are full of home business owners who conduct meetings there or just want to get out of the house and around other people while working!!!
Here's the biggest hoot! My assistant used to work the counter at my old haunt. He was rotfl when I told him about this. He said that the coffee house is open 13 hours a day and the only times that they are super busy are an hour in the morning and two hours at mid-day, the rest of the time the restaurant is dead as a doornail! The place I go to now is rocking all day long.
Free wi-fi rocks!
BTW, if you are ever in La Arcada and just need to download e-mail really fast without being obligated to a table, one of the offices in the area is active and there is a reasonably strong signal at the sculture outside of the art museum. I've used this before when I'm downtown for the day and parked at that lot.