it's been a chance to:
- reconnect with past clients (we sent them contest app materials to send onto their friends, etc)
- reconnect with area vendors (we asked them to display contest postcards) that looked like this on front with contest details on back

- to make new friends
- to spread the word about what we do;
and! creates a meaningful opportunity for us to do something nice for someone.
love those win-win-wins!
and anywho; right now on The Silver Lining are the excerpts from our applicants; need a tear-jerker? -- read the comments their moms/dads/friends have made....
2 more couples to profile then the very tough decision awaits
a few tips that have made a big difference:
-we gave the contest a name and a simple "logo" of sorts (something like this, though this wasn't quite the "final" piece...)

-we created incentive prizes for the past client or vendor who passes the winning information onto the winning couple
-we put a banner on our website and a java button thing at the top of the blog