Hi there:
I would like to share my experience with Couture Book. Dave Luebke the customer service concierge is very helpful and usually prompt to reply. He however is in California, and the books are made in Arizona, so he does not actually see the books, which can present a communication issue between you, him and production. I too was very impressed by their web site and was really excited to finally see a really cool product had come out on the market. Unfortunately this is where it ends..... 3 books later they still did not get it right and I have since returned all my books and requested a refund with no refund on shipping even though the error is on Couture. I think their production process needs to mature and they do not yet deliver on what they promise.
Here are the problems I encountered:
1: Binding: All 3 books after only several perusals split and cracked...I took them to a local custom binder and he said that the glue they use is not of great quality.
2: Image Quality: To be frank was sub-standard at best. Funny enough when I sent them back, Dave said that they "were not that bad". Not the answer a professional wants to hear Dave... The shadow areas were blocked up and overprinted, and all the colour images had a distinct yellow cast. The Black & Whites were supposed to be neutral all had a strange gold tone (looked like a metamerism issue) and again were really blocked up in the highlight and shadow areas. Simply not acceptable and certainly not presentable to my client. I showed the books to at least 5 "civilians" who know nothing of professional quality etc. I said nothing of my concerns and they all said the same thing. The did not like how the photos looked. Strange colours and too grainy were the common replies.
3: There seemed to be a pixelated/grainy look to most of the images as well. (Not a resolution issue as I shoot with a 1Ds Mark II & III)
4: I ordered the NYC SOHO in red and the case while beautiful had loose threads that came undone on the edges. As well I ordered custom stamping on the Case Cover and on the book spine. The name on the book spine was not stamped on straight. Their answer was that they allow for a small amount of error due to the hand process. This is not acceptable when a client is paying big dollars for a book that I am putting my reputation behind. Crooked is not straight and it is as simple as that in my book...pardon the pun ~ couldn't resist
5: The pages were kinked throughout. Their paper is around a 90lb weight which is thin at best. Their answer again was that the "human hand" process is a factor and that kinks are inevitable. Guess what? Not good enough Couture and Asuka books from across the pond come kink free ~ every time. In a 96 page book there was at least one or two kinks on almost every second page and in usually the same spot.
6: Several pages were scratched due to rollers from the press. I think since my complaint they may have solved this particular issue.
7: Numerous production delays and miscommunication with shipping preferences all amounted to a lot of frustration and me not having their books to present at a high-end wedding show I was an exhibiting in. In retrospect this was a good thing! The fact is I was promised I would have the books and they failed to deliver. Even after calling and specifically telling Dave my situation, someone in the Arizona production team managed to miss my urgency and shipped the book on a 2 day Fedex service as opposed to an overnight which Dave said he would make sure happened. Again having CSR in California and Production in Arizona...not so good. Needless to say I was not impressed...
I also ordered an 8 x 8 book which printed absolutely BEAUTIFULLY! Again the binding split about the 3rd viewing in...What gives you may ask? Why such a variance in print quality?
They use an HP Indigo 5500 Press which to be honest is about as good as an offset press ~ unbelievable quality from a digital press. I do honestly love this press as the quality is unreal. For those of you who don't know about the HP, it lays down actual ink (6 of them in fact) as opposed to toner like the rest of the digital presses out there. The thing is the maximum sheet size for the HP is 12X18. So Couture cannot make a SMYTH Bound book larger than 8X8 using the HP Indigo if they want the "lay flat" binding that they claim. So for the 10 x 10 and larger books they use a Xerox Digital Press which in essence is an extremely expensive colour laser photocopier. Hence the very different quality of prints between the 8 x 8 and 10 x 10 sizes. I had two identical NYC Red SOHO styles (images, layouts, and all) and the 10x10 could not even be compared to the 8X8 in print quality. They were not even as close as night and day....Really too bad.
Conflicting Target Marketing Audience?....If you ask them they claim to only want to market to professionals. And while they finally just recently changed the back end login criteria to their web site, I am still not sure of their true intentions to sell to professionals only. A company needs to instill confidence and trust with me to gain me as a client. I am not sure what they are up to at this point...and I do not think they are being very upfront about their intentions.
Please see this FOX Media interview and you can be the judge:
http://dolphinsafeblog.blogspot.com/2007/1...n-fox-news.htmlAs well check out this PDF from Hewlett Packard, paraphrased below here:
http://h71028.www7.hp.com/ERC/downloads/4AA1-5045ENW.pdf" In addition to her peers in the photographic and graphic design communities, Phyllis Lane anticipates COUTURE BOOK will include brides who crave unique wedding albums; corporate marketers who need presentation books, architectural books, graphic design portfolios and the like; and even style-conscious shoppers at high-end stores. In fact, looking ahead, the company would like to make the books available at high-end department stores like Neiman Marcus and Bergdorf Goodman, with exclusive lines available only by ordering through the store. Further into the future, Lane and Coelho would like to create COUTURE BOOK boutiques, where customers can browse through books, drop off digital images, and talk with designers. “Seeing the books and holding them will make the difference for some customers,” Lane says. She clearly believes COUTURE BOOK will serve an untapped market. “A lot of people who want better things are spending their money today on the very ordinary, like $450 sunglasses,” Lane continues. “These are books that will be valuable treasures to people for the rest of their lives. They are meant to last generations. We feel the value proposition is tremendous.”