Hi!

I want to run a few promos distributed to potential clients and wonder what would be the best to offer to people. People, like free stuff, so maybe free engagement session, free print credit, etc. What would be the most catching offer? (not a free wedding LOL).

Thank you,

I may be oversimplifying this, but you should offer something that your target market values that won't cost you hardly anything to give away.

I would not recommend giving away a print credit unless you did a 2 for 3 special. Let's say they prepay $100, but with a 2 for 3 special, their prepaid credit is worth $150. Mitch Graf talks of this in his wedshooter.com article.

I think it would be a great idea to network with other businesses that cater to your client base. Exchange services to keep each other's costs down but work it in a way that benefits the customer.

Say you give them a 'spa day' together. Or a dinner to a romantic restaurant. Hook up with those businesses, trade your service for the 'gift' or at least a discount on the gift to give to your couples.

"Free" really devalues whatever it is you are offering. Better to have a % off for a limited time, or a buy one get one, or buy two get one.
We usually do this nearing Christmas and generate a good amount of sales with it. We're about to do it for wall portraits for those who didn't purchase a wall portrait from their wedding.

Mark