David from Puerto Rico
December 6 2007, 08:43 AM
Amen to all that.
From monitoring this forum I have concluded that those who have left Pictage have done for two main reasons: (1) They experience problems and (2) it is too expensive a solution for the way they operate their business. I think most of both camps will tell you that they still like what Pictage has to offer but think is too costly for them.
My business model is not geared toward online sales and for that reason I was very apprehensive when I joined Pictage. The truth is that I don't make much print sales (it will change in 2008). But I decided to give it a try... a real try. And I did. My Pictage experience taught me a lot, about my business, about online sales and about me.
My experience has been better than average-good. No major problems, no print quality issues, good customer service. I also made unexpected sales thanks to the products the sales and for which I don't have to I do anything. It is nice not have to fulfill orders but have someone do it for you and just see income checks rolling in.
Certainly the 10% commission is one of the lowest among competitors but the $99 is above the competitors. Outsourcing is not free, it has a cost. When you self-fulfill and hire an employee to do that you are "outsourcing" too. The different is that you may retain higher control. Would an employee cost you $1,200 a year to do what Pictage does for you? or more?
Also, does being a Pictage's photographer... does that in itself be a benefit? Does that fact in itself bring you increase sales and more business?
See, all that is a business decision that each of us has to make based on their own business need and realities.
My experience is that for those with low volume sales and plenty of time in their hand Pictage can be an expensive solution that will end up eating up the income from your sales. Solutions like Instantproof can be of some benefit here, but can do the same... eat up your sales because of the fee. I think for this kind of business self-fulfillment may be the best alternative until outsourcing is a need.
For those who do a lot of
online sales, and I mean a lot, are really busy to deal with
online order fulfillment themselves and having a employee do it is too expensive, or are looking for other benefits, like free album design, etc, solutions like Pictage may be the ticket. A cost analysis is in order here.
Destination photographers may or may not benefit from Pictage... all depends of their online sales volume. (I think this is one of the keys here... online sales volume)
Most portrait photographers have clients come to their studios and while their sales are high their online sales may be low. Some wedding photographers may operate the same way too. So the benefit of an online solution like Pictage is more a matter of convenience and not necessity. A cost analysis is a must if you want to keep the bottom line low.
Because out sourcing has a cost, you have to outsource out of necessity or convenience and not because it is in vogue or because it is the way some celebrity photographer operates. It can cost you money trying to be like someone else.
You have to ask yourself why am I using an online gallery for? For online sales primarily? Just to show the clients their images but not for sales? combinations of both? Can I fulfill myself or I have to outsource that too? An extra employee or a total outsource? You got to determine your reasons and make your decisions based on a cost analysis. You want to keep as much money in your pocket as you can.
A friend always tells me that "your business will speaks to you when it needs something" How true!!!
My online gallery-shopping cart is a benefit for my clients. Is more a convenience than a necessity. Most of my sales are done at my studio. I have it so my client can share their images with distant friends and for my destination wedding clients. It helps those distant clients choose images for their albums. I also have it for the occasional sales. Because each business is different you have to do a cost analysis to keep your bottom line down.
If you want people to only see their images and have an easy way to choose images for their album and share them, there are cheaper solutions than a shopping cart gallery.
My conclusion after 9 month is that while Pictage is very nice and have a lot to offer to certain photographers is not the best solution at this moment for my business if I want to keep my bottom line down and keep unnecessary cost out. After doing a cost-analysis I have decided that a solution like Photocart are the way to go for now. This will help me offer the online gallery convenience to my clients, offer products to them and deal with the occasional online sale in a cost-effective way and, most importantly, it will help me keep operational cost down. ... This is my best, until my business speak to me again and differently... Hope this experience help those who are trying to decide.
Merry Christmas!