mjlove
November 23 2007, 09:16 PM
Hey Toine,
Nice cards, simple and to the point. I like.
I have a few recommendations:
1. Instead of $75.00 consider making it $74.99 (The .99 make it appears that we [the customers] are getting a deal and somewhat of a saving)
2. The date should read March 31, 2008 (think about taking of the st in 31st)
3. Instead of calling it a coupon word it as an "offer". Try writing it this way:
Bring in this card and get $74.99 off towards a Portrait Package. This offer may not be combined with any other offers, coupons, specials or discounts.
Offer expires March 31, 2008
4. You might want to qualify what Portrait Package this offer applies to. Is it $74.99 off of Package A, B or C or all? Think about this, if I'm that frugal Mom/Dad and realized that the offer is applied to all the Portrait Packages, then I might choose Package A with the lower prices and the offer. Question: Will you take a huge loss for directing the offer towards all the packages? Will you, as the photographer, be able to make a profit on each package? Something to think about.
You also might want to consider directing this offer towards the most expensive package (Package C). If I, as the customer, see that I'm paying a little bit less for Package C and it's priced comparatively with Package A (no discount included and with less prints in Package A) then I, as the customer will most likely choose Package C with less money and more prints.
Just my 2 pennies.
Hope it was helpful.
M.J.