dana sanders told me i had to read this book, so i said "okay." the book starts out in story form, and continues with plenty of practical application, head knowledge, and even some more story. the section i am currently reading discusses marketing, and makes an interesting point:
"Marketing has always been, and will always be, about the concrete. The concrete customer, the concrete trading zone, the concrete deliverable... the more concrete it* is, the better the franchise"
*the "it" he talks about refers to is the foundation of marketing, which rests in knowing what differentiate's one's company from every other out there.
Full Version: E-Myth Mastery...
QUOTE(gabriel ryan @ October 31 2007, 04:51 PM) 
dana sanders told me i had to read this book, so i said "okay." the book starts out in story form, and continues with plenty of practical application, head knowledge, and even some more story. the section i am currently reading discusses marketing, and makes an interesting point:"Marketing has always been, and will always be, about the concrete. The concrete customer, the concrete trading zone, the concrete deliverable... the more concrete it* is, the better the franchise"*the "it" he talks about refers to is the foundation of marketing, which rests in knowing what differentiate's one's company from every other out there.
Yes, it's a great book and very applicable to today's marketing world, too. Keep reading![quote name='gabriel ryan' post='228701' date='October 31 2007, 04:51 PM']
Yeah after reading this book last month my wife and I have been taking 2 hours out of every morning since to redo our whole business strategy.
If you are serious about your business this is the book to start with!
If you are serious about your business this is the book to start with!
Watch Gabriel Ryan sore my friends ... he's got the e-myth goods built in.
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