davidnicholas
December 8 2007, 03:44 AM
QUOTE(JasonTench @ December 5 2007, 03:35 PM)

... I will talk about it one time, then I will no longer get involved in Pictage bashing threads because it's fruitless and unproductive.
Yes, it's important to always channel your energies TOWARD where you are going -- not from what you're LEAVING.
Switching online proofing companies is definitely something you don't want to be doing several times a year... for sure. However, documenting your transition in a business-like manner could be a great learning tool for others on the forum.
In our case, we joined Pictage about 3 years ago... and worked through many rough issues including multiple accounting/billing problems and what seemed like a series of never-ending changes in their 2-for-1 print promotion policies. In those 3 years, Pictage always fixed problems that we brought to their attention, but the time required to deal with the issues and then monitor to ensure follow-up was error-free became timely and costly in its own way. And then the mix-ups with 2-for-1 "portrait events" being released that shouldn't have been released proved to be the last straw in terms of recent "deal-breakers".
In the end, we opted to bring order fulfillment back in-house with PickPic, and we use Millers Professional Imaging for nearly all of our print/press products. But we didn't just "pull the plug" on Pictage and switch over to PickPic overnight... we made the transition gradually starting this summer... and our last Pictage event expired just yesterday. I still participate on their forum from time to time, but our account will likely go inactive in the new year. I will surely miss their forum, because honestly their community of photographers is the company's greatest asset. But many are active on this forum as well.
More importantly, we've made the transition between proofing methods as seamless as possible for clients. And since we launched a new website back in August 2007, our online PickPic galleries were linked to that website. The Pictage events were still out there until they expired, but all new activity was posted on our PickPic galleries.
Is order fulfillment glamorous? No. Are there costs to handling credit cards directly? Yes. However, there are ALWAYS hidden costs that nobody every truly quantifies whenever you outsource part of your operation. If you're a one-person show and you're constantly traveling about, then yes... outsourcing your order fulfillment is worth exploring (and hopefully you can avoid the issues mentioned above). But everything in life has trade-offs... and don't let anyone tell you differently. Numbers can be made to support any story that needs to be told, so be sure you know YOUR numbers and where you're spending your time and money.
MOST IMPORTANTLY though, we've brought client communications back in-house as well, because we find it's best to have ONE source for client communications. We now know when clients receive an email about our products, it's an email that WE'VE designed and authorized to be sent -- not something that someone else decided would be a great promotion to send to clients without first checking with the studio (i.e., US).
For our business model, bringing client communications and order fulfillment in-house were HANDS-DOWN the right moves. But we were willing to spend some additional time reviewing our online orders, updating our accounting directly, and then forwarding the orders to Millers for processing. And they've truly been a wonderful lab... to the point where they don't even have holiday deadlines, per se... just the usual terrific and consistent turn-around times that we experience year-round. And with their standard overnight delivery service for studio orders, they truly are a welcome extension to our operation.
Ironically, we joined Pictage because we felt if it worked for some of the big-name photographers, then surely it's worth a try. But like in any endorsement arrangement, the big-name photographers are paid to highlight benefits and spin the story in a convincing way. And in the end, only YOU can determine what works best for YOUR business.
Best of luck... whichever route you choose!
David