QUOTE(Aaron Pelly @ August 15 2008, 04:40 AM)

Thanks again for your thoughts, Will. What you're saying is in line with the direction I've been moving for some time now. I'm totally bookmarking this thread to read again!
By the way, before we're done hijacking this thread, do you know of any resources for learning about
breaking into galleries getting work displayed in galleries? Uh, maybe I worded that wrong!

I don't have anywhere near the body of work I want, but it's something I've wanted to shoot for (pun intended!).
Hi Aaron,
You are very welcome. I love any conversation that has to do with the art of what we do. I could chat like this for days (but I'm sure the rest of OSP would get quite bored of reading about it!) Photography is an art, but it's also a business. To me, they are very much equals. One does not fully function without the support of the other.
As to your question, galleries can be a pretty tough nut to crack. And they can be brutally honest about you and your work. But, to me, that's a good thing. It keeps you humble and keeps you pushing. One thing that can be really helpful is the
Photographer's Market book. Tons of research available.
The first thing I would do before approaching galleries is to put together a unified body of work. You need to have a series of images that are tied together by a similar theme. Don't just approach with a bunch of random "pretty" pictures. Do your best to make a point with your images. While a gallery may not give you a one man show right off the bat (and that's pretty rare anyway) they want to know that possibility is there. It's often as much about your thoughts as your technique. Sometimes even more so.
Secondly, do your research. Most galleries don't appreciate it when you just walk in off the streets and say "hey, take a look at my work." So check submission guidelines (PM is a great book for that) before inquiring with a gallery. Also, make sure your style is a good fit for their style. No point submitted urnban grungy pics to a gallery that caters to a conservative flowers and sunsets audience, you know?
Galleries are most often in this to be a business. Always remember that. So it's important to recognize that "names" help them sell. If you're new, it's tougher to get in some of the more established galleries. But that doesn't mean it's impossible. Getting accepted to a gallery can often come down to who you know. So continue to network in the circles where you'd like to work. And don't wait on them to call you. Be proactive and find spaces to produce your own shows.
Develop a strong collection of images. Show them. Make sure they are always as professional as you can possible make them -- both in content and presentation. Maybe start with smaller venues, and don't necessarily limit yourself to galleries. Find establishments that match the clientele you'd like to have in your portrait and wedding biz. Restaurants, specialty stores, schools, hospitals -- tons of possibilities. Submit to magazines. There are several fine art photography mags such as
Lenswork,
CameraArts,
F-Stop Magazine, and
Aperture. As you progress and show your work more and more, start to develop your style and voice, and people begin to recognize your name and your work it becomes a little easier and a little easier. But you still have to keep at it.
So get started. Get organized. And put yourself out there. It can be scary as hell, but it'll only make you better going forward.
Good luck. Can't wait to see what you come up with.
~wj