This was as easy as I predicted. We live in a pretty rural area and there is only one photographer that the kids go to. Because that's where you go. Your mom went there so you just go. When I began shooting this style, the kids immediately loved the look and the thought of there being an alternative to having the same senior photos as everyone in a 30 mile radius was pretty appealing. These are all girls from our church, so we were chummy to begin with, they love the shots and foreward the showit slideshows to everyone they know. Plus we are offering incentives, they get cards with their favorite shot on one side, and our contact info & a small discount on the other to hand out. They will get $10 for each booking that comes from the cards.
I highly reccomend using the Showit slideshows, and referral cards, when the kids get excited about something like this, you will get great word of mouth from the kids, and the mom's too, I send them the slideshows to their work e mail address so they can brag too!!