I just finished this book and he doesn't lie when he says that you'll never think about thinking the same way again. So many intruiging stories about how the mind can amaze us and can completely trick us.
Business implications?
- It may be better to rely on the impressions of experts in any given field rather than conducting random market research.
- We have deep seeded prejudices that are embedded in our subconscious whether we like it or not and we need to face them.
- Making people describe what they like about something may actually dull their ability to enjoy it.
- We see first, hear second.
- Our first impressions may decieve us and we should not size up clients by the image they portray, but rather other factors such as confidence, tone, and intent.
There are many more.... it was a simply fascinating book.