[cmiphoto]

Been toying with the idea of changing the biz name to something else than what it is. CMI Photography. I am established in my area, but feel as if it needs a new makover. Not sure if I should go with my name, as most I see have, or go with something with "studio" in it. For instance, Studio 123 or something like that.

Would like to know if it is a smart decision to do, if people have and know the current name already OR if you guys have done so already in this fashion, was it worth it? Plus, Minuses?

[jasonArmond]

What are you trying to gain by just changing the name of your business?

I think if you change the name you should do a complete re brand. New everything.
If the reasoning for the re-brand is to gain more business. You should should figure
out what is good and not so good about the brand you have now. I would hire a professional
to help you through the process. Just changing the name does not mean you are going to
instantly get more business.

[Chantel K]

My biz used to have a business name but I ended up changing it to my name photography because I found whenever I was doing shoots (mainly weddings, but other ones too) people had a hard time remembering my name and my biz name. So I thought it would just be better to change it to my name. I have noticed a big difference when I am shooting weddings because my brides and grooms seem to act like they know me better now. Does that make sense? Just my $.02, not saying I'm right, just what worked for me.

This post has been edited by Chantel K: 25 July 2010 - 07:04 PM

[cmiphoto]

Not really wanting to gain from the name change. guess it is more for my perception. I would like a new logo, so i guess i would re-brand myself. just didnt know if it was wise if i am already established to change the name and if i did would it be hard to let people know i am still the same

[Greta Dawn]

I changed my business name last year from Mountain Meadows to Greta Dawn. I wanted to appeal to a broader clientele than just mountain brides. I definitely noticed a big hit with the number of inquires over the past year.... probably b/c the word 'mountain' is no longer in my name for organic searches. Maybe I wouldn't of seen such a big hit if I would have hired a marketing professional to assist me through the process.

[tnicole]

I've been thinking of doing the same. I'm thinking of going to myname photography and even had a logo that I loved made last year when I was trying to figure out all the biz stuff. Still not sure if it's a smart move. I don't have a client base yet.